fredag den 28. maj 2010

DSB WildCard - festival

It was a great experience shooting this campaign for DSB WildCard and BATES Y&R. This campaign is based on real WildCard users - casted from the Facebook group "WildCard". 3.400 users (about 100 less that auditioned for X-factor) applied, 7 was picked.

Nice working with the team:

Client: DSB WildCard, Marketing Project Manager Morten Kruse Sørensen
Agency: BATES Y&R
Production Manager, Art Buyer: Mikkel Stig Christensen, BATES Y&R
Art Director: Mads Faber, BATES Y&R
Copywriter: Simon Kragh, BATES Y&R
Project Manager: Ida Emme, BATES Y&R
Photographer: Michael Langhoff